Skills & Competencies for Account Executive, Sr. - Advertising

Account Executive, Sr. - Advertising job profile

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JOB SUMMARY for Account Executive, Sr. - Advertising

Maintains relationships and favorable contacts with current and potential advertising accounts.

JOB RESPONSIBILITIES for Account Executive, Sr. - Advertising

Targets potential advertising clients and develops relationships in order to acquire new advertising accounts. May be responsible for selling ad programs in digital formats including banners/buttons, rich media, and interactive ad products.

Account Executive, Sr. - Advertising SALARY RANGE

BASE 50%
$110,697
TOTAL 50%
$185,169
Job Level
P03
Job Code
SM15000201
Education/Degree
Bachelor's Degree
Reports To
Manager or Head of a Unit/Department

Account Executive, Sr. - Advertising Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Account Executive, Sr. - Advertising skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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13 general skills or competencies (Job family competencies) for Account Executive, Sr. - Advertising

1 Job Family Competencies – Customer Satisfaction
Proficiency Level -3
Skill definition-Collecting, analyzing, and measuring satisfaction levels of customers to improve our business's service and products.
Level 1 Behaviors
(General Familiarity)
Cites the best practices used in improving customer satisfaction.
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Level 2 Behaviors
(Light Experience)
Adheres to our policies in providing customer satisfaction.
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Level 3 Behaviors
(Moderate Experience)
Analyzes survey results to identify opportunities in improving customer service and satisfaction.
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Level 4 Behaviors
(Extensive Experience)
Creates and leverages KPIs to measure the effectiveness of customer satisfaction.
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Level 5 Behaviors
(Mastery)
Champions the adoption of digital analytics to measure customer satisfaction.
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2 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Cites examples of most common terminologies used in advertising.
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Level 2 Behaviors
(Light Experience)
Assembles company-wide advertising bulletins to create a positive perception of your brand.
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Level 3 Behaviors
(Moderate Experience)
Allocates monthly budgets to various advertising initiatives to align with budget limits.
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Level 4 Behaviors
(Extensive Experience)
Directs and approves advertising initiatives from concept development to completion.
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Level 5 Behaviors
(Mastery)
Develops cost-effective advertising programs and strategies for our business.
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3 Account Executive, Sr. - Advertising - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Account Executive, Sr. - Advertising
Proficiency Level - 4
5 Competency for - Account Executive, Sr. - Advertising
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Account Executive, Sr. - Advertising

1 Core Competencies – Self-Motivation
Proficiency Level -4
Skill definition-Ability to identify one's own strengths, set goals and work hard in achieving goals, standards, and targets without external rewards or punishments.
Level 1 Behaviors
(General Familiarity)
Cites examples and traits of being self-motivated.
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Level 2 Behaviors
(Light Experience)
Clearly defines one's strengths, weakness, aspirations, and work styles.
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Level 3 Behaviors
(Moderate Experience)
Assesses past mistakes and makes changes that will lead to success.
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Level 4 Behaviors
(Extensive Experience)
Acts as a role model for positivity, optimism, and hard work.
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Level 5 Behaviors
(Mastery)
Creates a transparent and open working environment within our organization.
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2 Core Competencies – Problem Solving
Proficiency Level -4
Skill definition-Analyzing and identifying the root cause of problems and applying critical thinking skills to solve problems.
Level 1 Behaviors
(General Familiarity)
Describes the concept, process, and importance of problem-solving in the workplace.
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Level 2 Behaviors
(Light Experience)
Applies various skills and techniques to help analyze the root cause of the problems.
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Level 3 Behaviors
(Moderate Experience)
Coaches others on organizing and analyzing information using logical methods.
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Level 4 Behaviors
(Extensive Experience)
Consults on standard practices for problem-solving approaches, tools, and processes.
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Level 5 Behaviors
(Mastery)
Brings about successful resolutions to high-impact or cross-functional problems.
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3 Account Executive, Sr. - Advertising - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Account Executive, Sr. - Advertising
Proficiency Level - 4
5 Competency for - Account Executive, Sr. - Advertising
Proficiency Level - 5

Summary of Account Executive, Sr. - Advertising skills and competencies

There are 0 hard skills for Account Executive, Sr. - Advertising.
13 general skills for Account Executive, Sr. - Advertising, Customer Satisfaction, Advertising, Account Management, etc.
11 soft skills for Account Executive, Sr. - Advertising, Self-Motivation, Problem Solving, Initiative, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Account Executive, Sr. - Advertising, he or she needs to be skilled in Self-Motivation, be skilled in Problem Solving, and be skilled in Initiative.

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